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It will outline who the competition is and how it factors in the industry, along with its strengths and weaknesses. Market analysis: A firm needs a good handle on the industry as well as its target market.Any information about research and development (R&D) can also be included here. Other factors that may go into this section include production and manufacturing processes, any patents the company may have, as well as proprietary technology. Products and services: Here, the company can outline the products and services it will offer, and may also include pricing, product lifespan, and benefits to the consumer.
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